Terapi
Terapi" is a Brazilian knitwear fashion label known for its expertise in crochet work. My involvement with the label began during my thesis, where I delved into pop culture and explored how to archive and collect aesthetics in a fast-paced world. My research focused on the crochet aesthetic in Rio de Janeiro, leading to a collaboration with "Terapi." I actively participated in photoshoots, collaborating on styling, while my studio, "Pomalo," contributed accessories. The inspiration for the shoot was drawn from the film "Orfeu Negro" at Babilonia Hill.
Shooting Fotography by: @j.oaocabral
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Studio Pomalo
The "Inverno Brasileiro" photoshoot for Studio Pomalo stemmed from a friendship with Luiz, a dedicated vintage enthusiast. The objects and clothing were procured from Praca VX in Rio de Janeiro, a well-known flea market. I personally conceived the styling and concept, with the intention of portraying a Brazilian winter, a theme not often explored in a country dominated by summer. My objective was to create a warm yet tropical winter ambiance, set indoors in a cozy wooden cabin.
In contrast to the Brazilian Winter here an Swiss Alpine summer landscape and warm waters in a country typically associated with cold, I aimed to showcase aesthetics that are not commonly used to represent Swiss culture, such as lush greenery and fresh mountains, and the idea of tying hair back to beat the heat. I always focus on styling and portraying people who are close to me, sharing their stories. I combine photoshoots with mini-portraits of individuals to create the identity of Pomalo through storytelling. The photoshoots play a significant role in shaping this identity. This is an Photomontage.
Art Diraction
Syling